Technology continues to play a critical role in the evolution of society, including the upheaval of consumer-facing industries. The internet, in particular, has been one of the modern era’s most transformative innovations. Connectivity is now the new normal.
In 2009, only 24% of the global population had access to the internet, according to Euromonitor International. Since then, the percentage of the global population that is connected has doubled, boosted in large part by mobile internet.
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